Branding, UI/UX, Print +Digital Marketing, Digital Marketing

Pencilfresh helped Rydel Roofing come up with a comprehensive marketing strategy, leveraging print and digital media for brand awareness.  throughout the course of ongoing campaigns, Rydel was able to realize 34% increase in revenue year-over-year, with a 40% reduction in advertising costs.

Brand Work
Pencilfresh worked with Rydel on a brand refresh, creating logos and guidelines to represent the company in print and digital formats.

Content Writing and Design
The Pencilfresh team facilitated the creation of marketing content and designs to support the Rydel brand, and improve awareness.

Paid Ads
The Pencilfresh team created targetted marketing campaigns through paid ads, and SEO,  to maximize rankings among desired leads.